The Chrome Web Store welcomed a new arrival today, and it goes by the name of appMobi XDK. While the addition is targeted squarely at developers, it’s entirely free and packs quite a doozy — cross-platform HTML5 software development from within the web browser.

As you might expect, the tool is perfect for making applications to run within Google Chrome, but get this… it’s also capable of creating native apps for submission to Apple’s App Store and the Android Market. Like any competent development environment, it features a full set of debugging tools, along with the ability to test your apps via on-screen emulation and directly from your target device. Hardware integration is accomplished with JavaScript hardware abstraction, which enables access to the camera, GPS, accelerometer and the like. Further, the platform boasts full compatibility with PhoneGap, which means you can easily transition if you’ve got a project in the works.

If you’re already hooked, be sure to check out the PR after the break, which describes such goodies as in-app purchasing and secure user authentication, which are made possible with appMobi’s cloud services

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